Why the female fueled, micro-agency, Lau&Co, is the new creative partner your brand should consider this Women's History Month.
March 27, 2024
MICRO AGENCY, MACRO RESULTS
With over 25 years servicing Hollywood, Lau&Co is a powerhouse collective of idea-filled, multi-skilled creatives, led by entertainment industry leader Joelle Lau.
Their agility to meet media’s current economic demands without sacrificing on quality is maintained through their thoughtful retention of a tightly dedicated, extraordinarily talented, design forward, remote workforce - offering streamers, networks and studios - surprisingly affordable marketing solutions that make little dents on budgets and big impacts on audiences.
Their agility to meet media’s current economic demands without sacrificing on quality is maintained through their thoughtful retention of a tightly dedicated, extraordinarily talented, design forward, remote workforce - offering streamers, networks and studios - surprisingly affordable marketing solutions that make little dents on budgets and big impacts on audiences.
A Rebel Meets
Modern
March 4, 2024
A BRAND ARCHETYPE FIT FOR A ROCK STAR
When initial research revealed our interior design client, Anonymous Brandt, had a "rebel" brand archetype, we jumped at the rare opportunity to disrupt boundaries in what is usually a serene, interiors and furniture industry space.
Outfitted with a bold and revolutionary brand persona that could only be fit for the unorthodox design talents of Anonymous Brandt, we built an unexpected brand, color and textile system suited for a rock star.
Working closely with designer/founder Brandt Daniels, we developed a suite of non-conforming patterns that are a foundational textile design system, easily interchangeable across wallcoverings, carpet, furniture and upholstery.
A LOGOMARK ROOTED IN FAMILY
The mule logomark is a symbolic juxtaposition between strength, duty, and rebellion. But it is most thoughtfully, a meaningful homage to Brandt's forefathers who overcame dehumanizing adversity as Southern, Black farmers during the late 19th Century.
The divisive constructs of the elusive typography reflect the anonymity of the brand name while the regal yet daring tone of the brand's textiles allures the uniquely confident clientele.
The interplay of the unexpected, systemic brand elements, all cohesively work together, building an endless range of modern, empowering, confident design stories that Anonymous Brandt is well known for.
