HALLMARK FAMILY
Creative Strategy | Brand Design | Motion Design | Logo | Style Guide | AEP + MOGRT Motion Toolkit
AN ASPIRATIONAL REBRAND THAT EMBODIES AUTHENTICITY
Together, with our outstanding creative partners at Hallmark Media, we rebranded the Hallmark Drama television network to Hallmark Family, America's home for beloved classics, favorite Hallmark original movies, and timeless, dramatic storytelling.
Unlimited by an open brief that allowed us to explore vastly different creative executions, ultimately the selection was a beautifully handcrafted, ethereal brand identity that embodies a sense of authenticity and escapism for the mostly female, target audience, who loves heartwarming, family-friendly content.
Unlimited by an open brief that allowed us to explore vastly different creative executions, ultimately the selection was a beautifully handcrafted, ethereal brand identity that embodies a sense of authenticity and escapism for the mostly female, target audience, who loves heartwarming, family-friendly content.
SYSTEMATICALLY CRAFTED FOR FLEXIBLE STORYTELLING
Our design and animation team thoughtfully created a vast, systematic brand ecosystem that includes hundreds of pairable, title cards, lower thirds, tune-ins, and logo plates allowing producers the ability to quickly select a color system, or a mix thereof, that expresses various tones of cohesive, promotional storytelling.
All After Effects templates were delivered with complimentary, customizable 16x9, 1x1 and 9x16 MOGRT templates, so editors can seamlessly develop new promos in Premiere for broadcast, social and digital purposes.
All After Effects templates were delivered with complimentary, customizable 16x9, 1x1 and 9x16 MOGRT templates, so editors can seamlessly develop new promos in Premiere for broadcast, social and digital purposes.
DESIGN PRINCIPLES SET A HOLISTIC BRAND DESIGN
A complete style guide was delivered in tandem with the large motion, social, digital and print toolkit providing a framework of holistic, brand design principles.
The brand guardrails provide a cohesive map for usability of the brand logo, typography, colors and graphics.
The brand guardrails provide a cohesive map for usability of the brand logo, typography, colors and graphics.
A SOCIAL TOOLKIT THAT SCALES PRODUCTION EFFICIENCY
Each 16x9 television asset was resized and delivered as both designer and editor friendly 9x16 and 1x1 files in After Effects and MOGRT editable templates, allowing for network promos to be scaled for social sizing easily.
