HALLMARK CHANNEL
Creative Strategy | Brand Design | Motion Design | Motion/Digital/Social Toolkits
AN ASPIRATIONAL CAMPAIGN INSPIRED BY NOSTALGIC, ART DECO TRAVEL POSTERS
For the past two winters, Lau+Co has collaborated with Hallmark Channel's brand creative team to develop a thematic, television stunt that delights audiences during January's cold, Saturday nights.
Hallmark Channel’s Winter Escape
promotion is a month long, four-movie premiere campaign, centered around escapism and travel. The design-centric marketing strategy amplifies each film's diverse global setting, creating an aspirational and nostalgic brand system that transforms every Saturday night into a highly anticipated viewing event.
Hallmark Channel’s Winter Escape
promotion is a month long, four-movie premiere campaign, centered around escapism and travel. The design-centric marketing strategy amplifies each film's diverse global setting, creating an aspirational and nostalgic brand system that transforms every Saturday night into a highly anticipated viewing event.
MY ARGENTINE HEART
LOVE OF THE IRISH
THE PERFECT SETTING
POLAR OPPOSITES
LOVE ON THE AMAZON
IDENTIFYING AN IMPACTFUL AND COHESIVE VISUAL THRUWAY
The illustrated visual identity system sailed to life with a nostalgic travel poster concept, sparked by Hallmark's in-house agency, leading to the build of a stunning and vast, custom graphic toolkit that seamlessly rolled out across broadcast, digital, and social platforms.
The challenge of promoting multiple original movie premieres into a holistic branded stunt was met by identifying visual cues that represented similarities across each film's location. The choice to use identical gradient skylines, billowing clouds, waterscapes, and planes set visual cohesion across the dramatic promo backdrops. Then iconic landmarks and unique color accents were added to differentiate each premiere's unique setting.
The challenge of promoting multiple original movie premieres into a holistic branded stunt was met by identifying visual cues that represented similarities across each film's location. The choice to use identical gradient skylines, billowing clouds, waterscapes, and planes set visual cohesion across the dramatic promo backdrops. Then iconic landmarks and unique color accents were added to differentiate each premiere's unique setting.
